Woman in pink blazer smiling and holding a glass of white wine, sitting on a gray tufted sofa.

Meet Leslie

At 15 years old, my high school softball coach told me I was too fat to play varsity softball.

A few days later, another girl told me I was too fat to hang out with on the weekends.

And from that moment on, I spent years trying to prove my worth through discipline.

Dieting. Over-exercising. Pushing through pain. People-pleasing. Overriding my body. Holding everything together no matter what it cost me.

I didn't know it yet, but people-pleasing was the thread running through all of it — every diet, every workout, every time I pushed my body past what it could handle. I wasn't just trying to be disciplined. I was trying to earn my right to exist by being good, easy, and acceptable to everyone but myself.

I became what many women strive to be: disciplined, high-functioning, consistent.

But the truth is… the consistency I built came from survival. From fear. From control. From believing my body only deserved love if I could force it into being smaller, calmer, prettier, more productive, more acceptable.

So for years, I pushed harder. I exercised for hours a day. Tried every diet. Ignored my body constantly. And became incredibly disconnected from myself in the process.

Eventually, my body stopped cooperating.

I ended up with broken bones, a back infection in my spine, weight struggles, anxiety, exhaustion, and a nervous system that no longer knew how to rest.

And honestly? That changed everything.

Because I realized I didn't need more discipline. I needed a different relationship with myself.

Now, after 16+ years as a registered dietitian, personal trainer, and nervous system practitioner, I help women who've spent their whole lives people-pleasing stop fighting themselves long enough to finally create consistency in a way their body can actually maintain.

Because most women already know how to push. What they don't know is how to feel supported enough to stop disappearing on themselves.

My work combines nervous system regulation, nutrition, body partnership, emotional support, and sustainable living practices to help women create results without burnout, punishment, or self-abandonment.

Yes, we care about results here. We just don't believe results should cost you your peace anymore.

This is a place where women reconnect to their bodies long enough to feel grounded, supported, and like themselves again.

  • Shame is not a health Strategy

    Leslie Urbas

A smiling woman with wavy brown hair, wearing a pink blazer and colorful top, sitting on a gray tufted sofa with a laptop on her lap and a smartphone beside her. There is a green plant and a window with white curtains in the background.

The  Story Behind the Brand

Lovingly nurtured over time in the trenches of our entrepreneurial seas, below is a summary of our Purpose, Mission, Vision and Values. Enjoy learning why a hot pink margarita became our brand ‘mascot’

A blue ceramic bowl with a salad containing sliced avocado, tomatoes, soft boiled eggs, cucumber, and greens on a rustic wooden table. Surrounding the bowl are a halved avocado, slices of watermelon radish, a whole egg, a small knife, a glass of dark beverage, a small dish of pepper, and a sprig of white flowers.

Mission Statement

My mission is to help women who've spent their whole lives people-pleasing stop fighting themselves and create shameless, sustainable living — without pressure, punishment, or starting over.

Not by giving them more to fix, but by helping them get out of a shame cycle that insight alone can't touch, and finally trust themselves again. Because sustainable living starts when you stop fixing yourself and start trusting yourself.

A woman with wavy brown hair smiling and holding a glass of white wine, seated on a gray tufted sofa with a green plant in the background.

FUN-LOVING MARGARITA MASCOT

Our work is serious and highly professional, but we deliver our results in a fun-loving way so that our Clients enjoy the journey.

After all: they’re the ones doing all the heavy lifting, so to speak!

We appreciate that many of our clients rarely get to the ocean, let alone spread their toes in beach sand on a daily basis. So we bring it all to your doorstep through our virtual coaching and consulting offers.

We want you to feel that you deserve to relax after our sessions together with a metaphorical margarita in one hand, that your feet are resting in comfy flip flops, and that you smell the salty sea breeze while inhaling a blissful breath of fresh air and contemplate this joyous experience we call LIFE!

  • My body and I are on the same team.

    -Leslie Urbas

OUR BRAND VALUES

What I Believe:

Your body is not a problem to fix.
Your body isn't betraying you. It's communicating — and it has been the whole time.

Insight isn't the same as trust.
Knowing why you do something doesn't stop the shame when you do it anyway. Real change happens somewhere deeper than understanding.

Shame is not a health strategy.
You can't hate yourself into lasting health. Pressure and punishment might create short-term results — they don't create peace.

Consistency comes from partnership, not force.
The goal isn't more discipline. It's a relationship with your body that can actually hold what you build.

You don't need to start over.
Every "start over Monday" is a sign you were taught to fix instead of trust. That cycle ends when you stop treating yourself like the enemy.